JUNE events & content ideas for Ethical & sustainable brands
DO you know what you will you be posting on social media for your conscious business in june?
After April’s showers (+ Earth Month) and May’s flowers come… June’s rainbows. While Pride is a key event in June, it is not the only one happening internationally though, so let’s dive into some of the events coming up in June along with some ideas to incorporate them into your social media content strategy.
REMINDER: Whatever you choose to post or share stories about, make sure you try to do so in a conscious & inclusive way, staying true to your brand values.
June: Pride Month
Highlight & amplify the voices and work of activists / initiatives you support or admire within the LGBTQ+ community, or share personal stories about what Pride means to you or your team / brand / clients.
In this article I dive deeper into some tips on how to approach Pride in a conscious and ethical way for your brand on (and off) social media).
A few specific LGBTQ+ days to note in June for the US: June 12 – Pulse Night of Remembrance, June 26 – Anniversary of the Legalization of Same-Sex Marriage, June 27 – National HIV Testing Day, June 28 – Stonewall Riots Anniversary (USA).
June 3rd: World Bicycle Day
Talk about the ecological impact of different modes of transportation, the benefits of physical activity or your / your team’s favorite outdoor activities.
June 5th: World Environment Day
Share what steps you are taking (or plan to) to help build a world that is more inclusive, fair and connected with nature, what each of us can do and/or some of your favorite #IntersectionalEnvironmentalists, resources & initiatives.
June 8th: World Oceans Day
This year’s theme is “Planet Ocean: Tides Are Changing” with a call to action for us to put the ocean first
Share facts about the important role oceans play for a sustainable future and highlight some of your favorite initiatives, activists, tips and resources to help care for – and revitalize – our oceans and put them first.
Check out the World Oceans Day website for additional information, resources, and events (including social media content you can use).
June 11th: Global Wellness Day
The 2023 Global Wellness Day theme is #DanceMagenta, an invitation to dance.
Share what wellness means to you & your brand or some of your favorite positivity-boosting wellness tips, activities, resources, etc. & ask your audience about theirs. To incorporate the 2023 dance theme, you could share your favorite dance move(s), a video of people dancing with your products, a video of you and your team dancing at work, or your favorite songs to dance to…
A tip via the Global Wellness Day website:
- Be accessible to those who cannot dance because of physical disabilities
- Remind people that it is possible to dance with thoughts
- Demonstrate the healing effects of dancing
June 18th: Father’s Day
Celebrate all the amazing fathers & father figures out there, share a memory about your own dad(s), and send your support to those for whom this may be a difficult day for a variety of reasons (loss of a parent/child, strained & estranged relationships, people who grew up without a father, etc.)
June 21st: Summer Solstice (Northern Hemisphere)
Share some of your favorite eco-friendly summer tips (check out mine in this article), or talk about your summer plans & ask your audience about theirs.
June 21st is also the International Day of Yoga and World Music Day, so if yoga is an activity that makes sense to celebrate for your brand and your audience, why not incorporate it into your social media content as well.
If part (or most) of your community is based in the Southern Hemisphere, wish them a happy Winter Solstice and share your favorite eco-friendly winter tips and products with them.
June 27th: Micro-, Small and Medium-sized Enterprises (MSMEs) Day
#MicroBusiness #SupportSmallBusinessowners #SupportSmallBusiness
Did you know MSMEs account for 90% of businesses, 60 to 70% of employment and 50% of GDP worldwide?! (via the UN)
Talk about smaller businesses’ crucial role in building a more sustainable, inclusive, and circular economy. Highlight some of your favorite sustainable and ethical MSMEs.
Share how your own brand works with fellow small businesses, like partnering with women artisans in historically marginalized communities to create your products or sourcing your packaging from a fellow small eco-business.
Additional June events that you may want to incorporate into your social media
Animal- and Nature-Themed Days
June 1st: Global Day of Parents, World Milk Day, World Reef Day
June 2nd: World Peatlands Day (aka bogs)
June 9th: Coral Triangle Day
June 11th: International Lynx Day
June 15th: Global Wind Day
June 16th: World Sea Turtle Day
June 17th: World Croc Day
June 20th: World Horseshoe Crab Day
June 21st: World Giraffe Day
June 22nd: World Rainforest Day + World Camel Day
June 26th: World Day Against Pet Abandonment
June 1st: Global Day of Parents + World Milk Day
June 7th: World Food Safety Day
June 12th: World Day Against Child Labour
June 14th: World Blood Donor Day (WBDD)
June 17th: World Day to Combat Desertification & Drought
June 18th: Sustainable Gastronomy Day + International Day for Countering Hate Speech
June 19th: Juneteenth (USA)
June 20th: World Refugee Day
June 21st: International Day of Yoga + World Music Day (Fête de la Musique)
June 30th: Social Media Day
If creating social media content is not your area of expertise, you want a fresh set of eyes on your socials or you simply have too many other things to focus on while running your purpose-driven business…
And as a bonus, here are my favorite links to find upcoming international and national events for my clients:
- The UN, UNESCO, and WHO‘s lists of monthly observances
- This Wikipedia list of environmental dates
- The Twitter marketing calendar
- These lists of LGBTQ+ events here & here