The 3 components to creating an impactful social media caption for your conscious brand
Forget about the Hook, Line and Sinker.
It’s all about the Hook, Body and CTA!
There are three main elements to an engaging social media caption, especially when playing around with a longer format like we’ve been seeing more and more on Instagram.
THE HOOK: Start your post with an attention-grabbing sentence
Try starting with a question, a bold/divisive statement, a problem your audience can relate to… even some humor & sass!
THE BODY: Time to draw people in
Start with the most important information and make sure to keep things simple, clear, structured & to the point. Line breaks, lists & bullet points & emojis can help!
Don’t forget to add value and personality here! This is your chance to get people interested before…
And finally… THE CALL TO ACTION!
What is your business goal with this post? Start a conversation? Send people to your website? Sell a specific item/service?
LET YOUR AUDIENCE KNOW WHAT YOU WANT THEM TO DO NEXT (AND WHERE TO GO)!
If you’re a purpose-driven entrepreneur looking to make the world a more beautiful, sustainable place & want some help with your social media…
Not ready to hop on a call just yet? Feel free to explore this website to find out more about me and the different custom-tailored services I offer. You can also message me on social media or send me an email if that’s more your cup of tea.