OCTOBER events and content ideas for ethical and sustainable brands

Let’s work some magic on your content calendar

As the days get shorter and the leaves continue to fall, the spookiest season of all starts to roll in. If Halloween isn’t really your (pumpkin-spiced) jam, then rest assured. There are plenty of other interesting international events coming up in October that you could talk about for your conscious brand. Check out a few of my favorites below!

All month: Pink October

#PinkOctober #PinkOctober2023 #BreastCancerAwareness

Share breast cancer awareness facts, resources & organizations. Encourage your community to get regular checkups. Reminder: breast cancer isn’t exclusive to cis women. For instance, 1% of breast cancer patients are cis men.

October 1st: World Vegetarian Day


Share the ecological & health benefits of a vegetarian diet, your own vegetarian journey or tasty plant-based recipes & cooking tips. The month of October is also #VegetarianAwarenessMonth.

October 2nd: World Habitat Day


This year’s theme is “Resilient urban economies. Cities as drivers of growth and recovery” so why not share some of your favorite initiatives in your city or others around the world building greater social & environmental justice?

October 4th: World Animal Day


Highlight animal rights activists, initiatives, & organizations your conscious business supports. Talk about the link between animal welfare/protection and sustainability. Share conscious life lessons we can learn from animals.

October 6th: World Smile Day®

#WorldSmileDay #WSDChallenge

Launched by Harvey Ball, the artist who created the smiley face in 1963, World Smile Day® takes place on the 1st Friday of October, with the goal of spreading kindness and making others smile. Share some of the things that have made you smile lately and ask your community to share theirs. For instance: personal or business news, positive environmental & social justice news, etc.

October 7th: World Cotton Day


Talk about the environmental impact of different textiles and the importance of organic, eco-certified cotton and the different labels/certifications that exist, especially if you have a sustainable fashion brand.

October 9th: World Post Day


Share your favorite eco-friendly postage solutions, such as vegan inks & compostable stickers for labels, or envelopes, boxes, and bags items can be shipped in that can then be composted or reused, especially if you have a product-based business.

October 10th: World Mental Health Day


Discuss the importance of quality mental health care access for all, share mental health resources & tips or even your own personal mental health journey and tips that have helped you.

October 16th: World Food Day


The 2023 theme is “Water is life, water is food. Leave no one behind.”. Why not highlight some of your favorite (local or international) initiatives and innovations helping provide food access/resources to underserved communities?

October 31st: Halloween

#Halloween2023 #SustainableHalloween

Share your favorite creative, spooky & eco-friendly costume, decoration, or treat ideas for a greener Halloween. Check out my Eco-friendly Tips for a more Sustainable Halloween article for some extra inspiration.

Here are a few additional dates of note that you could give your own twist to on social media this October:

Animal-related world days:
Oct. 2nd: World Farm Animals Day #WorldFarmAnimalsDay
Oct. 14th: World Migratory Bird Day #WorldMigratoryBirdDay
Oct. 18th: World Okapi Day
Oct. 20th: International Sloth Day
Oct. 22nd: International Wombat Day
Oct. 23rd: International Snow Leopard Day
Oct. 24th: Freshwater Dolphin Day & International Gibbon Day
Oct. 28th: World Lemur Day

Other international events:
All month: Inktober (#Inktober – illustration / graphic design challenge) & LGBT History Month (US, Canada & Australia)
Oct. 1st: International Day of Older Persons #InternationalDayofOlderPersons , International Coffee Day, & International Day of Non-Violence
Oct. 2nd: World Statistics Day #WorldStatisticsDay
Oct. 4th: Energy Efficiency Day #EEDay2023
Oct. 4th-10th: World Space Week
Oct. 5th: World Teachers Day #WorldTeachersDay
Oct. 6th: International Geodiversity Day
Oct. 8th: International Lesbian Day (AUS + NZ)
Oct. 11th: World Day of the Girl Child
Oct. 13th: World Sight Day & International Day for Disaster Reduction
Oct. 14th: E-Waste Day #EWasteDay
Oct. 17th: International Day for the Eradication of Poverty
Oct. 20th: International Chefs Day & International Pronoun Day
Oct. 21st: Spirit Day
Oct. 22nd-28th: ACE Week (Asexual Awareness Week)
Oct. 24th-30th: Global Media And Information Literacy Week, Disarmament Week
Oct. 24th: International Day of Climate Action, Diwali-Deepavali, & World Development Information Day
Oct. 25th: World Pasta Day
Oct. 26th: Intersex Awareness Day
Oct. 27th: World Day for Audiovisual Heritage
Oct. 31st: World Cities Day #WorldCitiesDay

If creating social media content is not your area of expertise, you want a fresh set of eyes on your socials or you simply have too many other things to focus on while running your purpose-driven business…

You can also set up a free discovery call with me to talk about it together, commitment-free.

As a bonus to thank you for reading all the way down to here, here are my favorite links to find upcoming international and national events for my clients: