NOVEMBER events and content ideas for ethical and sustainable brands
As the temperatures drop & the festive vibes ramp up, let’s make sure your content calendar is ready for the weeks ahead!
If you’re based in the US, Thanksgiving (& all the controversy that comes with it) is likely to be at the top of your content calendar. Many countries have started adopting “Black Friday” and “Cyber Monday” as well because, hey, any opportunity to sell more stuff is one worth copying, right? Wrong… but let’s save the debate on excessive consumption & its impact for another article. (Side note: 100% on board with Giving Tuesday becoming a global trend though)
In the list below, you’ll find a selection of upcoming events and celebrations as well as related content ideas for sustainable and ethical brands. I hope they can help you craft your content calendar so you can focus on other areas of your business.
Thinking it might be time to outsource some or all of your social media to-do list to an expert who shares your values? Feel free to check out my services and send me an email or book a free discovery call with me so we can see if we’d make a great fit!
All month: Transgender Awareness Month
Use this month to share the stories of Trans individuals, amplify the messages & accounts of Trans activists in the eco & ethical space and beyond. Highlight important issues facing trans communities around the world. Of course, remember to do this in an ethical and inclusive way. I’ve compiled some resources and food for thought in this article, written for Pride month but applicable year-round.
Here are a couple of my favorite Trans activists to follow on Instagram for you to check out:
- Eco-activist Willow Defebaugh
- Raquel Willis, co-founder of Trans Week
- Athlete & speaker Schuyler Bailar
- Actor/writer/director Jake Graf and his wife Hannah (true couple & parenting goals)
Side note: November 6th is Transgender Parent Day, November 13th-19th is Transgender Awareness Week, and November 20th is Transgender Day of Remembrance #TDOR.
All Month: Movember / Men’s Health Awareness Month
#Movember2023 #MensHealthAwareness #MensHealthMonth
Highlight the importance of men’s health, including mental health and suicide prevention, prostate, and testicular cancer, etc. You can find out more about Movember (it’s not just about mustaches!) here.
November 13th: World Kindness Day
We could all use more kindness in our lives. In fact, Kind is one of the core brand personality traits I picked for The Social Palm (along with Helpful and Ethical). Why not share some acts of kindness you’ve experienced or heard/read about that have moved you and ask your community to share theirs. You could also share a quote about kindness and what kindness means to you and your brand.
November 20th: World Children’s Day
Highlight the importance of children’s rights, improving children’s welfare around the world & associations working hard to do so. Share your favorite kid-friendly resources to discuss sustainability & ethics. Check out my selection of children’s books on nature & sustainability here if you need some inspiration.
November 23rd: Thanksgiving (US)
If Thanksgiving is a key event for your business and community, I recommend focusing on what you are thankful for, and your favorite (ideally ethical & eco-friendly) Thanksgiving traditions while also acknowledging Thanksgiving’s dark history and all the indigenous lives that were taken and oppressed along the way. Check out this Insider article about Thanksgiving’s dark history and this Vice interview with chef Nephi Craig, of the White Mountain Apache tribe, on how to decolonize your Thanksgiving dinner. Another interesting read is Bioneers’ Indigeneity Program and their approach to combatting erasure, re-centering the conversation and addressing oppression via Thanksgiving.
I also recommend following these Instagram accounts to learn more about indigenous issues, stories and perspectives: Indigenous Peoples Movement, Illuminative, Indigenous Cultures, Indigenous Women Rising, Notorious Cree, Pinar aka Queerquechua, and Indigenous Climate Action.
November is also Native American Heritage Month (#NativeAmericanHeritageMonth) in the US.
November 24th: Buy Nothing Day (+ Black Friday)
#BuyNothingDay #EnoughIsEnough #ConsciousShopping
Instead of having a Black Friday sale, how about sharing facts about fast fashion or why conscious consumerism is important?
You could also give your community tips on how to use/reuse the products of yours they already have (or other common goods in their home, especially if you don’t have a product-based business).
November 25th: Small Business Saturday
Shine the light on your favorite small sustainable & ethical businesses that you think your community will also love and ask them to share theirs.
November 28th: Giving Tuesday
Right after Cyber Monday (because Black Friday deals just weren’t enough, right?), I love the idea of returning the focus to giving rather than buying.
Highlight some of your favorite local or international causes/organizations to give back to with your business, the amazing work they do, and why it matters to you and your brand.
Here are a few additional dates of note that you could give your own twist to on social media this November:
November 1st: World Vegan Day #WorldVeganDay
November 2nd: International Day to End Impunity for Crimes against Journalists & International day against violence and bullying at school including cyberbullying
November 3rd: International Day for Biosphere Reserves
November 5th: World Tsunami Awareness Day
November 6th: International Day for Preventing the Exploitation of the Environment in War and Armed Conflict
+ World Paper-Free Day
November 8th: Intersex Day Of Remembrance / Intersex Day of Solidarity
November 9th-15th: International Week of Science and Peace
November 9th: Anniversary of the fall of the Berlin Wall
November 10th: World Science Day for Peace and Development
November 11th: WWII Rememberance Day / Veterans Day
November 14th: World Diabetes Day
November 16th: World Day for Tolerance & World Philosophy Day #WorldPhilosophyDay
November 19th: World Toilet Day
November 20th: World Day of Remembrance for Road Traffic Victims + Africa Industrialization Day
November 21st: World Television Day
November 25th: International Day for the Elimination of Violence against Women
November 27th: Cyber Monday
November 29th: International Jaguar Day & International Day of Solidarity with the Palestinian People
November 30th: Day of Remembrance for all Victims of Chemical Warfare
Et voilà! I hope these events can help you craft some fun and educational stories, reels, posts, articles & newsletters for November ?. December will be here soon enough!
If creating social media content is not your area of expertise, you want a fresh set of eyes on your socials or you simply have too many other things to focus on while running your purpose-driven business…
You can also set up a free discovery call with me to talk about it together, commitment-free.
As a bonus to thank you for reading all the way down to here, here are my favorite links to find upcoming international and national events for my clients: