JANUARY events and content ideas for ethical and sustainable brands


I hope you had a wonderful, festive time wrapping up last year and that your 2023 is off to a joy-filled start!

Here’s a round-up of (mostly international) events happening in January, featuring a selection of my favorite events and content ideas to make them your own for your conscious brand, as well as some additional dates that might inspire you too.

?? ?✅ All month: Dry January & Veganuary


Share some of your fav zero-waste, alcohol-free drink recipes, or the health & environmental benefits of 0 alcohol


Share the ecological & health benefits of a vegan diet, your own vegan journey, or tasty plant-based recipes & cooking tips. Bonus points if those recipes feature your brand’s products! ?

? January 1st: New Year’s Day


There are plenty of ways to incorporate the new year into your content. Some of my favorites include:

  • Wishing your audience all the best for the new year and asking them what they are looking forward to
  • Sharing a recap of your 2022 sustainability/impact report
  • Posting a highlight reel looking back at key moments (& behind the scenes peeks) from 2022
  • Sharing your favorite customer feedback or Instagram comment(s) from the past year
  • Revealing your 2023 priorities/goals/upcoming product launches, your 2023 guiding word, intentions, or wishes for the new year

⠾ January 4th: World Braille Day


Highlight the importance of Braille and other forms of accessibility, or how you are working on making your own brand/content more accessible. Check out this article I wrote for some extra inspiration.

✊? January 16th: Martin Luther King Jr. Day + Blue Monday


Share a quote from Dr. Martin Luther King Jr., the importance of racial justice and its link to environmental justice, or highlight the work of @thekingcenter.


Started by a UK travel company, it’s seen as “the most depressing day of the year” ?. While there is some controversy over it, it can still be a good time to share mental health tips & resources for anyone who may need it.

? January 22nd: Lunar New Year

#LunarNewYear2023 #ChineseNewYear2023

Send your wishes to those celebrating the Lunar New Year, share your fav festive recipes, or why the #YearOfTheRabbit resonates with you/your brand

? January 24th: International Day of Education

Discuss the importance of accessible, high-quality education for ALL in building a more sustainable world & future. Share the role education has had in your life, your business, and/or your community.

✡ January 27th: International Day of Commemoration in memory of the victims of the Holocaust


Commemorate the victims of the Holocaust, share stories from survivors, discuss the importance of peace, & loving/accepting one another.

Here are a few additional dates of note that you could give your own twist to on social media this January:

January 14th: World Logic Day ?
January 21st: International Cuddle Day ?
January 23rd: Community Manager Appreciation Day ?
January 24th: World Day of African & Afrodescent Culture ?
January 25th: International Day of Women in Multilateralism ?
January 28th: World Data Protection Day (or Privacy Day) ??‍♀️
January 31st: International Zebra Day ?

Looking to get a fresh set of eyes on your accounts or to outsource your social media management, content creation, and/or ad campaigns to someone who shares your values so you can focus on running your purpose-driven business…

You can also set up a free discovery call with me to talk about it together, commitment-free.

Thank you for reading all the way here! Here are my favorite links to find upcoming international and national events, feel free to check them out: