August events and content ideas for ethical and sustainable brands

what will you be posting on social media this August for your conscious business?

Summer is in full swing & back-to-school season is fast approaching! Here are some interesting international events coming up in August along with some content ideas to make your own for your sustainable & ethical :

August 8th #InternationalCatDay
August 26th #InternationalDogDay

Share a story about your favorite furry assistant(s) or highlight the work animal welfare initiatives & activists you support. Discuss the different ways each of us can support animal rescues (adopting, fostering and volunteering, financial or supply donations, spaying/neutering your pet or community cats…).

August 9th

#InternationalDayoftheWorldsIndigenousPeoples #Indigenouspeoplesday

Highlight the importance of learning from & protecting indigenous people’s traditional knowledge of the natural world; amplify indigenous initiatives, communities, brands, artisans, artists & activists you admire.

August 10th #WorldLionDay
August 12th #WorldElephantDay
August 19th #WorldOrangutanDay

Highlight the importance of protecting wildlife and their habitat and initiatives to support, share interesting facts or quotes about lions / elephants / orangutans.

August 19th


Show your support and gratitude towards the incredible people continuing to do humanitarian work to save & protect lives, no matter what’s going on in the world.

August 19th

#WorldPhotographyDay #WorldPhotoDay

Celebrate your favorite photographers who celebrate and advocate for sustainability, diversity, equality, etc. through their work or a photograph that speaks to you and your brand.

August 23rd


Share some your favorite eco-themed hashtags to follow to find new, inspiring content and accounts to connect with & ask your audience about theirs.

Want to learn how to harness the power of hashtags for your own sustainable & ethical brand? You can download my free guide here.

August + September


Depending on where your audience is based, classes could be starting up soon. Why not share some of your eco-friendly back to school favorites for notebooks, pencils, backpacks, clothes… or even tasty zero-waste snack recipes!

Here are a few additional dates of note that you could give your own twist to on social media this August:

August 7-13th: International Assistance Dog Week

August 10th: World Calligraphy Day

August 11th: #MountainDay

August 12th: #InternationalYouthDay

August 13th: #LefthandersDay

August 21st: International Day of Remembrance and Tribute to the Victims of Terrorism

August 22nd: International Day Commemorating the Victims of Acts of Violence Based on Religion or Belief

August 29th: International Day against Nuclear Tests

August 30th: International Day of the Victims of Enforced Disappearances

August 30th: International Whale Shark Day

If creating social media content is not your area of expertise, you want a fresh set of eyes on your socials or you simply have too many other things to focus on while running your purpose-driven business…

And as a bonus, here are my favorite links to find upcoming international and national events for my clients: