August events and content ideas for ethical and sustainable brands

what will you be posting on social media this August for your conscious business?

Summer is in full swing & back-to-school season is fast approaching! Here are some interesting international events coming up in August along with some content ideas to make your own for your sustainable & ethical :

August 8th: International Cat Day
August 26th: International Dog Day

#InternationalCatDay #InternationalDogDay

Share a story about your favorite furry assistant(s). Highlight the work animal welfare initiatives & activists you support. Discuss the different ways each of us can support animal rescues (adopting, fostering and volunteering, financial or supply donations, spaying/neutering your pet or community cats…).

August 9th: International Day of the World’s Indigenous Peoples

#InternationalDayoftheWorldsIndigenousPeoples #IndigenousPeoplesDay

Highlight the importance of learning from & protecting indigenous people’s traditional knowledge of the natural world; amplify indigenous initiatives, communities, brands, artisans, artists & activists you admire.

August 10th: World Lion Day
August 12th: World Elephant Day
August 13th: International Wolf Day
August 19th: World Orangutan Day
August 30th: International Whale Shark Day

#WorldLionDay #WorldElephantDay #InternationalWolfDay #WorldOrangutanDay

Highlight the importance of protecting wildlife and their habitat and initiatives to support. Share interesting facts or quotes about lions, elephants, wolves, orangutans or whale shares and how they tie into the global ecosystem.

August 12th: International Youth Day

#InternationalYouthDay #YouthDay #YouthDay2023

The UN’s 2023 theme for Youth Day is “Green Skills for Youth: Towards a Sustainable World“, along with a campaign inviting each of us to celebrate how “#YouthLead as agents of change” for the UN’s global sustainable development goals.

Recommend eco skills, activities, and resources for youths of different ages (from kids to teens). Celebrate inspiring young environmental activists making an in your local community or worldwide. Share the world of your favorite young social & environmental activists and ask your community to share theirs.

August 19th: World Humanitarian Day


“On 19 August 2003, a bomb attack on the Canal Hotel in Baghdad, Iraq, killed 22 humanitarian aid workers, including the UN Special Representative of the Secretary-General for Iraq, Sergio Vieira de Mello.” (via the UN) World Humanitarian Day commemorates this horrific event while also advocating “for the survival, well-being, and dignity of people affected by crises, and for the safety and security of aid workers” (

Show your support and gratitude towards the incredible people continuing to do humanitarian work to save & protect lives. Discuss the different types of humanitarian actions each of us can take. Highlight humanitarians in your local community, humanitarian organizations, books written by or quotes from inspiring humanitarians, …

August 19th: World Photography Day

#WorldPhotographyDay #WorldPhotoDay

Celebrate your favorite photographers who celebrate and advocate for sustainability, diversity, equality, etc. through their work, a photograph that speaks to you and your brand, or a photo that best captures your business and its conscious values.

August 23rd: Hashtag Day


Share some your favorite eco-themed hashtags to follow to find new, inspiring content and accounts to connect with & ask your audience about theirs.

Want to learn how to harness the power of hashtags for your own sustainable & ethical brand? You can download my free guide here.

August + September


Depending on where your audience is based, classes could be starting up soon. Why not share some of your eco-friendly back to school favorites for notebooks, pencils, backpacks, clothes… or even tasty zero-waste snack recipes!

Here are a few additional dates of note that you could give your own twist to on social media this August:

August 1st – 7th: World Breastfeeding Week

August 5th: International Beer Day

August 10th: World Lion Day

August 12th: #InternationalYouthDay

August 13th: #LefthandersDay

August 16th: World Calligraphy Day (2nd Wednesday of August each year)

August 21st: International Day of Remembrance and Tribute to the Victims of Terrorism

August 22nd: International Day Commemorating the Victims of Acts of Violence Based on Religion or Belief

August 23rd: International Day for the Remembrance of the Slave Trade and its Abolition

August 29th: International Day against Nuclear Tests

August 30th: International Day of the Victims of Enforced Disappearances

August 31st: World Blog Day #BlogDay

If creating social media content is not your area of expertise, you want a fresh set of eyes on your socials or you simply have too many other things to focus on while running your purpose-driven business…

And as a bonus, here are my favorite links to find upcoming international and national events for my clients: